STRATEGY · SCRIPT · VIDEO PRODUCTION

Your business. Made clear.

Turn your offer into a clear, compelling video. Homepage commercials, explainers, and VSLs, scripted and produced around your business and your brand.

✓Script included✓24 / 48 / 72-hour first-cut options✓One creative lead

Production begins after script approval and receipt of complete assets.

A frame from the Growth Loop video overview: One offer. One clear story. A sample brand’s message laid out as problem, solution, and next step VIDEO OVERVIEW · HOW THE SERVICE WORKS 0:55
THE REEL

The work, in 45 seconds.

Animated commercials, explainers, and brand films, cut together. Three of them in full below.

A frame from the Growth Loop sizzle reel: an advisor greets a customer in a warm consultation lounge SIZZLE REEL · SELECTED WORK 0:45
SELECTED WORK

Different brands. Distinct stories.

The visual approach changes. The goal stays the same: make the offer clear and give the viewer a reason to act.

Quantum, Follow the Dollar: a gold coin stamped 100% next to the word Advertising on a deep purple field QUANTUM · FOLLOW THE DOLLAR PREVIEW 0:59
METAPHOR-LED ANIMATION

Quantum / Follow the Dollar

An abstract marketing offer becomes a tangible story, following a dollar through the program.

ANIMATED COMMERCIAL · 16:9 · PURPLE / GOLD

Quantum still: a purple folder labeled Written through Quantum beside a card titled Your MarketingQuantum still: a glowing pipeline connecting appointment, client, and production
ARCSys, What Moved the Number?: ARC-CECL and ARC-ALM connected through a single glowing gold record on navy ARCSYS · WHAT MOVED THE NUMBER? PREVIEW 0:57
PRECISION MOTION DESIGN

ARCSys / What Moved the Number?

Loan-level data and forecasting become a clear visual narrative for institutional buyers.

EXPLAINER · 16:9 · NAVY / GOLD

ARCSys still: an allowance and credit quality board reading Losses downARCSys still: a benchmark curve built from dots, captioned Start with your loans. Build up.
YOUNITY, Meet REVO: a woman sits on a sofa in a warm consultation lounge, smiling mid-conversation YOUNITY · MEET REVO PREVIEW 0:52
CINEMATIC STORYTELLING

YOUNITY / Meet REVO

A customer conversation brings a financial assistant’s experience to life, with illustrative sensor graphics and a human-advisor handoff.

BRAND FILM · 16:9 · LIVE ACTION + GRAPHICS

YOUNITY still: the customer smiling while illustrative voice, face, posture, and vitals panels read warm tone and genuine smileYOUNITY still: a human advisor greets the customer at the lounge door
THE SERVICE

A better video starts with a better story.

You know your business inside out. Your next customer doesn’t. I help find the message that matters, shape it into a clear script, and produce a video that looks and sounds like your brand.

THE PROCESS

From your business to your finished video.

Business knowledge becomes a clear script. The script becomes a branded film. Growth Loop produces; your brand is what ends up on screen.

SAMPLE CLIENT · “YOUR BRAND” · INK / CREAM / TEAL / CLAY01 · BUSINESS KNOWLEDGE

WHAT YOU KNOW

Your offerMonthly bookkeeping for independent clinics
Your audienceOwner-operators with 2–20 staff
Your differenceA named accountant, not a ticket queue
The next stepBook a 15-minute fit call

THE APPROVED SCRIPT

SCRIPT · V3YOUR BRAND · 0:50

01Open on the problem. “Your books shouldn’t be a mystery until April.”

02Name the offer. Monthly bookkeeping, closed by the 5th, every month.

03Show the difference. One accountant who knows your clinic by name.

04Ask for the step. “Book a 15-minute fit call.”

AaFRAUNCESAaDM SANS
APPROVED

THE FINISHED FILM

Books that make sense. Every month.
Book a 15-minute fit call 16:9 · 0:50

EVERY STEP BELOW IS READABLE WITHOUT THE ANIMATION · THE SAMPLE IDENTITY IS NOT GROWTH LOOP’S

01Business briefing

We meet to understand your offer, audience, differentiators, placement, and the action your video needs to drive.

02Brand assets

You send your logos, fonts, colors, brand guidelines, and relevant product visuals.

03Script and approval

I distill the briefing into a script. The first draft is delivered within 24 hours of our meeting and receipt of the required assets. For a prearranged rush project, we schedule a same-day draft. You get up to three script revision rounds before approval.

04Production

Once the script is approved and assets are complete, we produce the animation, voiceover, music, sound design, and edit within your selected first-cut delivery window.

05Polish and delivery

You review the video, we refine it through up to two production revision rounds, and you receive the completed master.

Love the script before we produce.

Script approval locks the wording and story. No script revisions are included after approval. Production revisions refine execution within the approved script.

DELIVERY OPTIONS AND PRICING

Choose your timeline. Not a lower standard.

The same creative process and included deliverables. Three options for how quickly you need the first cut.

OPTION 01
Standard
$1,500per video
72hours to first cut

After script approval and complete assets.

Book a video strategy call
OPTION 02
Priority
$2,000per video
48hours to first cut

After script approval and complete assets.

Book a video strategy call
OPTION 03
Rush
$2,500per video
24hours to first cut

Prearranged, subject to availability.

Book a video strategy call

Delivery windows begin after script approval and receipt of all required assets. Discovery, script reviews, and subsequent production revisions are separate. Runtime, complexity, and scope are confirmed before booking; longer or more complex productions are quoted individually.

EVERY PACKAGE INCLUDES

  • Business briefing
  • Script development
  • Up to three pre-approval script revision rounds
  • Brand-led production with voiceover, music, and sound design
  • A 1920 × 1080, 16:9 MP4 and captions file
  • Up to two production revision rounds within the approved script

ADDITIONAL FORMATS

$150 each

Vertical 9:16, square 1:1, or portrait 4:5 adaptations of the same approved video. A new script or separate film is different scope.

9:16 VERTICAL1:1 SQUARE4:5 PORTRAIT
THE PERSON BEHIND THE WORK

Strategy, script, and production. One creative lead.

Christian Smutherman

I’m Christian Smutherman, founder of Growth Loop. I approach your video as a marketer first: who needs to watch it, what they need to understand, and what they should do next. I lead the process from business briefing to final edit, so you don’t have to coordinate a separate copywriter, animator, and editor.

Christian SmuthermanFOUNDER · GROWTH LOOP · CREATIVE LEAD
WHAT I HANDLE
  • Business briefing and message
  • Script, creative direction, and storyboards
  • Animation, voiceover, music, and sound design
  • Final edit, captions, and delivery
CORE DELIVERABLES
ANIMATED COMMERCIALSHOMEPAGE / EXPLAINER VIDEOSVIDEO SALES LETTERS
QUESTIONS

Straight answers.

Do I need a finished script?

No. Script development is included; we start with a business briefing.

When does the delivery clock start?

After script approval and complete required assets. The promised window is for the first cut, not all preproduction and revision work.

How many revisions are included?

Three consolidated script revision rounds before approval, then two production revision rounds within the approved script. One round means one consolidated set of notes.

Can I change the script after approval?

Not within included revisions. New wording or a different story requires a separate scope and timeline.

What files do I receive?

A 1920 × 1080, 16:9 MP4 plus captions. Additional aspect-ratio adaptations are $150 per format.

What if my business needs compliance approval?

Include it before script approval. You supply and approve product, financial, and performance claims before production begins.

What if my brand kit is incomplete?

We agree on the available assets and any additional requirements before production.

BOOK A VIDEO STRATEGY CALL

Your offer deserves a clear story.

Tell me what you sell, who you need to reach, and what your video needs to do. We’ll shape the creative direction and confirm the production option that fits your timeline.

Book a video strategy call